The JRT Agency Continues Growth with Addition of Veteran Writer/Brand Strategist

Award winning writer brings extensive experience across multiple industries and disciplines. The JRT Agency today announced the addition of Loretta Martinez, seasoned writer and brand strategist, to its team. Martinez brings a multi-faceted scope of journalistic integrity into the areas of marketing, advertising, CRM, SEO, technical, conversational and instructional design. Her 20-year career showcases extensive

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Starting A New Web Site Project?

Answering these 8 simple questions before you start will give you a solid foundation to build from, and will also help choose a partner capable of delivering your vision. 1. What are your top 3 competitors doing with their websites? Have they been updated recently? Be sure to take notes, recording what you like about

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An estimated 57 million Americans have some sort of disability.

While creating this campaign, we found that most drivers would rather not rely on their vehicle to help them overcome adversity. Instead, the vehicle they choose to drive is related to the life they want to lead. Our FCA Automobility campaign doesn’t dwell on our audience’s disabilities. Rather, it celebrates the real, honest abilities of

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Rebranding ourselves for 2017, and beyond.

When you have over four decades of successful marketing experience, you clearly know how to adapt. In 2016, we focused our strategic lens on science and creativity alike, strengthening a culture to inspire collaboration amongst a new and diverse group of talent. Within the past year, we’ve expanded our design, creative, user experience, business intelligence

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Food Bank of Eastern Michigan and Pepsi Foundation

Providing our image engineering expertise to the Food Bank of Eastern Michigan and the Pepsi Foundation wasn’t just a labor of love. It was an opportunity to help create positive awareness in the form of a traveling billboard that served more than one purpose. To learn more about how you can help, www.fbem.org/how-to-help/help-flint/

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Turn and Face The Strange

Brands need people more than people need brands. Imagine Timothy Leary and Hunter S. Thompson in 1971 wearing Oculus Rifts – in total awe – unable to fathom this technology without the assistance of some good old fashion psychotropics (the JRT agency does not condone the use of mind altering drugs. By the way). It’s

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Collaborative Ideation & the Role of the Nay-Sayer

Everyone plays a role when driving change, especially the nay-sayers. The best ideas are challenged and challenged often. This is true for creative, IT, web design and any other discipline you can think of. If you feel that your ideas cannot get stronger, guess again, because the nay-sayer will make it better. The ideation process

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4 Proven Benefits Of Launching A Brand Ambassador Program [Infographic]

Social Media Advocacy is one of the most significant investments a business can make to their company culture. At the core of the program, a company is signifying to the employees, you are more than just the sum of the tasks you complete in a given shift, you are ambassadors of our collective brand. Employee

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Would You Vote for Your Own Brand?

Today’s the culmination of the longest and, arguably, the toughest Presidential campaign in our nation’s history. Whereas we do every four years, we cast our votes every day for the brands we support, even love. The toothpaste we use. The clothes we wear. The coffee we drink. The cars we drive. When it comes to

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