August is for (Performance) Lovers

August is for (Performance) Lovers

Passion. We appreciate it and we love to surround ourselves with it. So, it makes sense that we spent the month of August immersed in the passionate world of auto enthusiasts.

Our team at the JRT agency worked tirelessly, for months leading up to August, to support our automotive clients in their various sponsorships, displays and events.

From motorsports events and street-legal drag racing to the biggest, flashiest “car show” on Earth, our team hit the pavement to make magic happen and simultaneously capture that magic for our clients.

MotorTrend Presents Roadkill Nights Powered by Dodge

Street-legal drag racing? Sign us up! Sign EVERYONE up.

In its 7th year, this thrilling Dodge-powered event brought in over 40,000 spectators from across the globe as well as an all-star lineup of automotive influencers. It was a Saturday filled with hot laps, thrill rides, cash prizes and awesome show-ready vehicles galore.

We leveraged the DodgeGarage enthusiast audience as well as partner social communities such as Mecum Auctions and Radford Racing School for event promotion, content sharing and brand interaction. As usual, Dodge merch was (literally) flying off the racks.

Missed out on 2022 Roadkill Nights? Check out some highlights 
below and be sure to follow us (@thejrtagency) for 2023 event 
information!

Pro tip: Set your reminder now for RKN 2023 – the event of the year.

Dodge Speed Week 2022: Thrilling Live Experiences

Roadkill Nights set the pace on #DodgeHwy93 for a wicked week of speed. We supported Dodge to hammer out event promotion and brand excitement through three days of private events that included “muscle announcements” from the brand.

Excitement filled M1 Concourse and social media alike as millions of viewers tuned in for the livestream as Dodge unveiled surprises in the Current Muscle, All-New Muscle and Next-Gen Muscle categories.

We’ve included some of the highlights below but be sure to visit 
DodgeGarage for more as well as the latest announcements in the 
Dodge 24 Months of Muscle. 

Woodward + The World’s Biggest Cruise

If you’re local to the Detroit area, you know it as “The Crazy Month of August on Woodward.” Despite the weeks of impressive classic muscle cars, nostalgic music and visitors galore, this event does, in fact, have an actual date attached to it. This year, that was Saturday, August 20th.

With a 16-mile event radius, we understand the importance of “standing out” among competitors while maintaining brand standards and a respectful approach.

In case you missed it, here’s a quick photo recap of Dodge 
bringing the muscle to Woodward through Dodge Power Brokers, 
Mopar® and Direct Connection:

Thanks to our clients for keeping our “tanks” full of amazing opportunities to bring joy to countless enthusiasts. We are proud to be your partners.

And thanks to our amazing team at the JRT agency and CG Detroit for your innovative ideas, hard work and perseverance. Teamwork makes the dream work, and your passion keeps it exciting along the way.