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JRT and Idemitsu Lubricants America Team Up to Increase Consumer Demand and Shatter Standards

JRT and Idemitsu Lubricants America Team Up to Increase Consumer Demand and Shatter Standards

As long-standing partners with Idemitsu Lubricants America Corporation (ILAC), we’re used to important, high-stakes new product roll-outs. We did it in 2020 with an award-winning digital consumer campaign for DIYers, and we’re at it again this year with two follow-up campaigns to the same audience.    Using past campaign results and proprietary data technology funneled

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JRT and Mopar® Poised to Launch Gen2 MoparRepairConnect.com & Wholesale Portal

JRT and Mopar® Poised to Launch Gen2 MoparRepairConnect.com & Wholesale Portal

Mopar®, the original equipment parts manufacturer for Stellantis, supplies OEM production and remanufactured parts to a nationwide network of dealers, authorized warehouse distributors, and professional installers for Chrysler, Dodge, Jeep® and Ram brand vehicles. As Mopar’s aftermarket wholesale parts business has grown, the websites for installers (MoparRepairConnect) and warehouse distributors (WD Portal) needed to evolve,

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Peterbilt and the JRT agency<sup>®</sup> Calculate New, Powerful Solutions for the Customer Decision-Making Process

Peterbilt and the JRT agency® Calculate New, Powerful Solutions for the Customer Decision-Making Process

Peterbilt, the highly respected American commercial truck brand, took notice of JRT’s latest Total Cost of Ownership (TCO) calculators and their increasingly sophisticated abilities to translate complex calculations into user-friendly, full-fledged web applications. And naturally for any fleet owner or operator, accurate TCO applications are some of the most powerful decision-making tools they can use

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Questum Enlists JRT to Roll Out Its All-New Social Media Presence

Questum Enlists JRT to Roll Out Its All-New Social Media Presence

Social media strategy can often be relatively simple for many businesses. For example, an ice cream shop that creates unique flavors and is involved in its local community has an almost endless combination of content and support at its disposal. However, social media success is more challenging for a niche-focused B2B company, such as Questum,

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Raven Autonomy™ Names the JRT agency® Global Communications Agency of Record

Raven Autonomy™ Names the JRT agency® Global Communications Agency of Record

Raven Industries, Inc., the leader in precision agriculture solutions, has selected the JRT agency® as agency of record for Raven Autonomy™, a key strategic growth platform for Raven Applied Technology, after a nationwide agency review process. JRT, a fully integrated communications agency, will support Raven Autonomy’s global brand positioning and marketing strategy. The focus is elevating

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The Freshly Conceived Dana Sustainable Mobility Virtual Event Powers Global Commerce Forward

The Freshly Conceived Dana Sustainable Mobility Virtual Event Powers Global Commerce Forward

For the past several years, JRT and our Dana clients have collaborated on exciting, interactive and content-rich in-person trade show experiences for thousands of individuals in the commercial trucking industry. Even with large in-person gatherings on pause, JRT understood the importance to Dana to share their industry-first technologies, exclusive news and OEM partnerships. So, JRT

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Dodge and JRT: The (Car) Show Must Go On

Dodge and JRT: The (Car) Show Must Go On

Across our nation, each year automotive events attract millions of enthusiasts, feeding fervent passions for just about everything on wheels, and seeing firsthand what the industry has to offer. But, 2020 has been anything but a normal year; fans were left wondering what would become of these thrilling and anticipated events. JRT, at Dodge’s behest,

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Commercial Vehicle Repair Training Just Got Better with JRT and Cristy Lee

Commercial Vehicle Repair Training Just Got Better with JRT and Cristy Lee

You can Google a how-to on just about any vehicle repair, but chances are good you’ll end up watching an hour-long video with a shaky camera, poor sound quality and sketchy information. The JRT agency®, with our client, Dana Incorporated, has officially upped the ante on commercial vehicle training with Driveline Forensics, a new series

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