Consumers Energy

The Business of Business.

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Capabilities

Advertising, Brand Strategy, Communication Strategy, Digital Marketing

Our “Let’s Do Business. Together” strategy and business-focused marketing campaign helped this statewide utility provider go from the lowest to the highest quartile in third-party industry satisfaction scores. We did it by leveraging social media, along with strategically-placed digital and traditional advertising, to showcase Consumers Energy’s unique service and appreciation for the state’s small, medium and large businesses.

Capabilities
  • Advertising
  • Brand Strategy
  • Communication Strategy
  • Digital Marketing
Consumers Energy commercial
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Website Design

A laptop mockup that loops through the Consumers Energy website landing pages with various text that says, Let's do business. Together.
Consumers energy landing page that says let's do business. Together.
Consumers energy landing page that says get accurate outage alerts and know when the power is out (and when it's back on)
Consumers energy landing page that says save time and money with a variety of energy efficiency programs for you
Consumers energy landing page that says pay your bill the way you want with a variety of options
Consumers energy landing page that says pricing options can help you meet your business energy needs
Consumers energy landing page that says help bring families home with home run for habitat
Consumers energy landing page that says strengthening connections between michigan businesses
Consumers energy landing page that says because safety is everyone's business

Billboard Design

Consumers Energy billboard design that says Power on. New outage alerts from consumers energy
The same Consumers Energy billboard design but at night.

Social Advertising

Instagram and facebook social ad designs of with an image of a restaurant kitchen where one says we can't make a souffle but we're pretty good with numbers and the other says let's lower your cost of doing business together.
Online advertising designs that call out billing and payment, outage alerts, and keeping energy costs down.