Dana Global

Yes, the future is electric.

Dana's TMC booth with a collection of their parts and accompanying ipads to show more details.
Capabilities

Brand Strategy, Experiential Marketing, Digital Marketing, Advertising, Image Engineering

In Hanover, Germany, the JRT agency® electrified – literally and figuratively – Dana’s brand at the 2018 IAA Trade Show, creating an experience worthy of their innovative, industry-leading commercial vehicle electrification initiatives. JRT’s "The Power Behind the Power Ahead" theme and interactive iPad® devices explaining the technology were the hit of the show, captivating global attendees from OEMs to the press and the competition, too.

See the future
Capabilities
  • Brand Strategy
  • Experiential Marketing
  • Digital Marketing
  • Advertising
  • Image Engineering
Shot of a part with an ipad at the TMC event
Animated image of the Dana Electrifcation Tree surging
Dana's TMC booth with a collection of their parts and accompanying ipads to show more details.
A closeup shot of a Dana part with an iPad displaying the part's details.
People gathered around the different Dana parts discussing.
iPad mockup of the home screen for the TMC event app.