The JRT Holiday Card

How did we cross both generational and “device” gaps with a holiday gamification experience?


Brand Strategy, Development, Experiential, Game Design, Marketing

We were able to cross both generational and “device” gaps, literally and technically. We let our digital creatives loose, tipping the traditional holiday card concept upside down. This provided the opportunity for our creatives and other employees alike to get a little slap-wacky, to collaborate and to drum up an addicting gamification holiday card experience that millennials dig and decision-makers can’t help but obsessively keep playing. It was the gift that kept on giving and brought excitement to the masses.

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  • Brand Strategy
  • Development
  • Experiential
  • Game Design
  • Marketing