Mopar® Express Lane


Mopar funny car at an event

Enthusiast Marketing, Experiential Marketing

We created engaging responses to launch the new stand-alone Mopar® Express Lane by creating and capturing a LIVE experience to attract local automotive enthusiasts. To emote the ultimate notion of “speed,” we reached out to two-time NHRA funny car champion Matt Hagan to anchor the event, ensuring both local and regional media coverage.

  • Enthusiast Marketing
  • Experiential Marketing
Many Mopar Express Lane banner designs for the garage
An express lane garage with the Express Lane banner designs hung up
Matt Hagan in front of his opened funny car
Matt Hagan's funny car in front of an Express Lane
A gathering of people in front of a blue Jeep Compass, a yellow Dodge Challenger with black stripes, and a red Dodge Ram
Matt Hagan and his dad shaking hands with Pietro Gorlier
Matt Hagan and friend in front of his opened funny car posing for a photo

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