Advertising, Brand Strategy, CRM
You don’t have to be a teacher or a government official to gain membership into the Michigan Schools and Government Credit Union, you just have to live in the lower part of the state of Michigan. The 123rd largest credit union in the country has over $2 billion in assets, a 97% satisfaction rate and a 99.5% customer retention rate. Which, obviously, proves that this financial institution fits those living in the mitten like a glove. When tasked to help them serve even more members and to help them define MSGCU’s unique brand of service and expanding branch base, we were more than ready to lend a hand.