National Association of REALTORS®/National Association of Home Builders

Work that’s helping people Get to Work.

Capabilities

Advertising, Digital Marketing, Experiential Marketing

Professional trade organizations are an ideal audience because they provide a big opportunity to market the products and services of the big brands we serve. The National Association of REALTORS® (NAR), with 1.1 million members, and the National Association of Home Builders (NAHB), with 140,000 members, hold such an opportunity for Fiat Chrysler Automobiles. This is where JRT comes in: We help market FCA vehicles to these organizations, truly believing that Chrysler, Dodge, Jeep®, Ram, FIAT® and Alfa Romeo Brand vehicles provide the best choices for members.

Capabilities
  • Advertising
  • Digital Marketing
  • Experiential Marketing

OLA for membership distribution

A membership distribution ad that says outdoor mud room. $500 cash allowance, 2 year mopar service plan, and most national offers
Two online ads, one that says Room with a view, and one that says open concept design. Both with the same offers as the previous ad
Another ad from the same set that has a headline of Sprawling vista views
Another ad from the same set that has a headline of This is a must-see
Another ad from the same set that has a headline of This will go fast

HTML email membership communications

An email mockup in a phone for the NAR Members offer. Email says, NAR Memebers: redeem $500 plus off your FCA US LLC vehicle
Same email mocked up in a phone but further down that says Now's your chance! Redeem your NAR member deal. Further down is a split between a Chrysler Pacifica and an Alfa Romeo Guilia
Same email mocked up in a phone but further down that describes the NAR allowance and a split between a Jeep Grand Cherokee and a Ram 1500
A new email mocked up in a phone that says It'll get you to every location, location, location. It also describes the $500 cash allowance for NAR members.
Another email mocked up in a phone that says A prime piece of real estate. It also describes the benefits of being a NAR member.
A third email following the same design mocked up in a phone that says A buyer's market never looked so good. It also describes the benefits of being a NAR member.

Display advertising for member publications

A print design featuring a 2019 Ram Promaster with a headline that says We built a bigger toolbox. An exclusive offer for National Association of Home Builder Members
Another print design featuring a 2019 Jeep Wrangler with a headline that says Here's a great lead. An exclusive offer for Realtors
A third print piece that an FCA vehicle line up in the desert with the headline that says Turns out, it's not so lonely at the top. An exclusive offer for Realtors.

Tradeshow Support

Two tradeshow print pieces that say Make a business statement on one piece and Out-think out-hustle out-work on the other. Both describe the $500 cash allowance for members.

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