Large autonomous farming equipment driving in field

Raven Autonomy™

Branding Autonomous Agriculture

brand logo
When Raven Industries needed a partner to help them brand their autonomous agricultural division, they turned to JRT. Our insight and creative helped them develop their OMNi portfolio brand from the farm up. All while helping their autonomous business to Boldly Grow.
marketing
advertising
digital marketing
strategy & research
brand development
video production
photography
Large autonomous farming equipment driving in fieldLarge autonomous farming equipment driving in field
Closeup of autonomous farming equipment spraying fieldCloseup of autonomous farming equipment spraying field
Graphic illustration of wireless farming equipment technologyGraphic illustration of wireless farming equipment technology

Developing the Raven brand – the first of its kind in the agriculture industry – encompassed tremendous communication challenges. We had to figure out how to convince the practitioners of an ancient and traditional trade that a brand-new emerging technology is the future they must embrace – now.

Farmer using a tablet in the fieldFarmer using a tablet in the field
Illustrated diagram of farm equipment using satellite communicationsIllustrated diagram of farm equipment using satellite communications

This is emerging tech marketing for the products that will change the food supply system for our planet. Yeah, we think it’s kind of a big deal.

Man approaching large autonomous farming equipment in fieldMan approaching large autonomous farming equipment in field