"There is no substitute: via our client brands, triggering one’s full range of sensory inputs is the ultimate marketing experience for potential customers".
To seamlessly design, plan, execute and measure highly customized enthusiast experiences for each of the unique brands we serve.
Our experiential team works in concert with creative, digital and business intelligence to develop full sensory enthusiast experiences. We start by consulting with each brand to establish what we call eGoals, engagement goals that result in designing experiences via displays, interactive elements, and sharable content. From initial ideation through post-event communications, we manage all aspects of these experiences, including invitations, registration, onsite staffing, hospitality management, set-up & tear-down, video and marketing communications.
Each experience nurtures stronger relationships between our clients and their customers, something we quantify with specific behavioral measures surrounding each activation. Most often these include tying into other brand promotional efforts to strengthening brand awareness, increase positive perceptions, and identifying qualified hand raisers-all of which we deliver successfully.
Idemitsu Lubricants America Corporation (ILAC) is a 100-year-old premier lubricant manufacturer committed to providing quality, innovation and service to customers worldwide. The Automotive Aftermarket Products Expo (AAPEX) is the premier global event representing the $356 billion global aftermarket auto care industry.
ILAC attended AAPEX for the first time in 2015 with a 400 square foot display. Show results fell far short of expectations in terms of awareness, product display and industry positioning. For 2016, The JRT Agency was challenged with creating a dynamic AAPEX presence that would make a statement in terms of the company’s worldwide position, as well as firmly establish their standing in the U.S. market.
The JRT Agency solution was three-fold. First, visually reflect the size and stature of Idemitsu using contemporary flowing lines within the display design to complement their position as a leader in automotive lubricant technology – all while creating an engaging and interactive environment for show visitors. Second, convey the company’s global leadership position supported by Japanese technology. And, lastly, leverage product features and benefits in support of the company’s automotive lubricant leadership position.
Virtually every current and potential customer visiting the display commented on the image presented and the presentation of product. Over 1,200 visitor contact names were generated. The Idemitsu Motorcycle “Memories” display and product video game were overwhelming draws. Registered foot traffic increased solidly over 2015, while the private conference room (non-existent in the 2015 exhibit) was steadily booked with customer presentations/meetings each day of the show.
Client overall reaction at show’s end: The JRT Agency knocked it out of the park!
Consumers Energy wanted to create a means to improve business customer trust and satisfaction by demonstrating that Consumers Energy is a best-in-class energy provider. According to research and insights, Consumers Energy was not viewed as an accessible, available and customer-focus organization but more as a big corporation that was not easy to communicate with.
The creative team developed more ways to connect Consumers Energy with their business customers by creating a microsite designed to arouse interest and invite businesses to communicate and interact. The overall communication campaign, called Business Matters, established a greater business community awareness of Consumers Energy, offering multiple ways for customers to connect and opportunities for Consumers Energy to respond.
With a more direct way to contact Consumers Energy, business customer traffic to the site increased by 30% and increased J.D. Power customer satisfaction scores.
Our client requested the creation of video properties commemorating the Jeep 75th Anniversary. Final production needed to elevate the usual creative level of news-driven media video pieces, while segments also needed to tell a unique story about the Jeep brand.
Our team developed consistent intro and end pieces for each video segment to create a uniform feel; used two-camera set-up, motion, dramatic lighting and b-roll footage in filming and editing to create unique footage with a distinct Jeep voice for media usage; and made the request to our client to maximize time with Jeep brand historian Rosenbusch to capture comments on a myriad of Jeep brand vehicles.
The video segments we created helped generate media coverage for our client. Additionally, the decision to maximize interview time with the brand spokesperson led to the creation and usage of additional videos for other Jeep media events.
Dodge wanted to appeal to potential Viper owners by creating a highly customized, personalized, industry-first purchase experience for the Dodge Viper GTC. With over 50 million unique build combinations available, the Viper 1 of 1 Program truly provides customers with a customer experience as unique as their dream Viper. There’s nothing else like it in the world.
Our team developed a program to allow future Viper owners to design their custom Viper using the Viper Customizer and select everything from one-of-a-kind paint colors to carbon fiber accents – all 50 million options are at their fingertips. Once ordered, customers are introduced to their own Viper Concierge and treated to behind-the-scenes stories and pictures of their build process via a personalized VIP Owner Portal.
The Viper 1 of 1 Program established unparalleled customer involvement in the Viper’s unique hand-crafted build process, created tremendous brand awareness and utilized personalized customer service as the cornerstone for growth.
Two Men and a Truck needed a way to streamline the ordering process for their vehicle graphics and signage. These visual cues serve as the company’s primary advertising source, but their franchisees had difficulty updating them and upholding the Two Men brand reputation.
Our in-house graphics experts designed an online process that allowed franchisees to order vehicle graphics and signage using any mobile device or computer.
With the streamlined system, franchisees are now processing orders more quickly, keeping the Two Men and a Truck image looking fresh, up to date and representative of the company’s attention to detail and quality service.