Folks in the automotive technology industry will tell you that training videos can be ah, let's just say, less than interesting. That’s why Dana Incorporated came to us. We conceptualized, created, produced, shot, directed and edited a B2B marketing video series that posed and functioned perfectly as an educational video series for drivetrain maintenance. To date, the series has captivated more than 18,000 viewers.
Rhombus™ is an emerging tech tool developed by Dana Incorporated that monitors tires for fleet customers. Dana Incorporated asked us to develop a marketing program to launch it. We provided the messaging strategy and digital advertising and social media campaigns to create awareness, drive traffic and generate leads. The program successfully launched Rhombus™ onto a path of continued growth.
As Rhombus™ tracks the health and performance of tires, a Fitbit tracks your personal health and performance. So JRT mailed Fitbit gift boxes in a laser-focused direct marketing campaign to CFOs of business fleets to generate buzz for the emerging tech tool.