In addition to the web launch, JRT developed the Peterbilt Operating Cost Calculator. The application intakes specific details such as mileage, fuel costs, maintenance etc., and produces immediate and detailed analysis of costs of operating a diesel versus an electric truck.
JRT supported the launch of the new Peterbilt Model 589 with an excitement-building teaser campaign which slowly revealed subtle details about the iconic truck debut prior to its arrival in dealerships.
Our sister company, CG Detroit®, designed, produced and installed a series of truck graphics to showcase Peterbilt’s three latest innovations – a fully electric truck, a high-efficiency concept vehicle and an autonomous-capable truck. The dynamic, show-stopping designs were created to work separately and together when the trucks are displayed at the same location.