Dodge Experiential

When JRT launched the search for Dodge's Chief Donut Maker, it lit up the DodgeGarage website like a Hagan holeshot. The digital initiative is a contest to win a real brand ambassador job at Dodge called Chief Donut Maker. Contestants enter online. Finalists will compete for the position in a reality TV-style throw-down hosted by wrestling legend Bill Goldberg. The winner will bag a $150k salary and the use of a Dodge Challenger or Charger SRT® Hellcat for a year. Not too shabby. JRT is engaged in strategy, creative development, digital design, engineering, programming and program management. Within the first two weeks of launch, we captured over 1.2 million contest pageviews, 2.7 million site views, and registered more than 24,000 new DodgeGarage members.

The DodgeGarage Events page is another example of a well-executed and smartly guided enthusiast marketing strategy. Enthusiasts smell bull before your initiative even hits their screen. That’s why DodgeGarage doesn’t try to sell cars directly. Instead, it connects with customers, both current and future. And that’s far more powerful. The events listed on DodgeGarage are hyper-local. We know what’s happening in every enthusiast’s neighborhood, and so we promote those events – even those that are not Dodge-specific. This engagement puts Dodge inside the communities where their audience lives and helps grow their ongoing relationships with their most important customers.

The Throtl team are automotive influencers with a huge following. They raced a customized SRT in the Roadkill Nights Hellcat Grudge Match. Tommy Johnson Jr. is a driver with a long and distinguished career in the NHRA Funny Car series. But everybody knows that. So instead of sharing his highlights, JRT created, produced, directed, shot, edited (we even created the soundtrack!) and shared a funny video story about Tommy’s unlikely hobby of making pretty candles.