This project had one task: To fully develop the brand identity for a new, global automotive parts brand being produced by international automotive manufacturing behemoth Stellantis. The JRT team jumped at the opportunity and continues to guide the further development and global rollout of the new parts brand.
digital technologies development
shows & events
photography
UX & UI design
marketing
advertising
brand development
strategy & research
video production
digital marketing
analytics
Packaging design is a key element for a parts brand, of course. For bproauto®, the JRT-produced designs needed the flexibility to work globally with multiple languages.
The JRT-developed style guide is an essential tool for vendors across the globe who need to produce local bproauto marketing elements.
The JRT custom-built bproauto website delivers details on every part in the catalog and includes the important feature of listing what new parts will be available and when – a vital tool for customers of the new parts brand.