Since 2016, Roadkill Nights Powered by Dodge – and produced by JRT – has grown exponentially year-over-year. 2021 shattered all prior year numbers in attendance, earned media value, engagements and charity contributions. JRT continues to be a key player in the event for everything from public relations to hospitality.
Roadkill Nights really did kill – in-person and online and through social media, delivering an estimated 12 million impressions, with almost 8,000,000 video views and more than 900,000 engagements.
The Hellcat Grudge Match was a shootout race featuring four popular automotive influencers from around the country. Each contestant received a Dodge Hellcat Redeye plus $10,000 to customize their ride for the race. Online automotive personality and all-around car guru Westen Champlin brought all the style with his custom Hellcat.
Westen Champlin’s custom Dodge Charger SRT® Hellcat produced 1,300 horsepower, but how about those horns and teeth? His Roadkill vlogs earned millions of views on YouTube alone.
DodgeGarage.com, the performance enthusiast website conceived, designed, engineered, built and managed by JRT, was a key component in the overall reach of Roadkill Nights. Dodge channels achieved 17+ million impressions, more than 700,000 engagements, and more than 2 million video views.
Our Live Events Planning Team welcomed more than 38,000 enthusiast customers and high-performance automotive fans to Roadkill Nights in 2021. That’s a lot of hand sanitizer.
