Capabilities

Being a thoroughly modern marketing
communications company means we’ve evolved our skills.

We don’t do everything, but what we do, we do well.

Capabilities
Advertising

Advertising

Creating Ads

The term advertising seems quaint today. And maybe it is against today’s onslaught of digital media and communication. But while the channels and forms may change, the right message engaging the right audience at the right time still makes sense. And at JRT, you will find our talented staff has produced everything from some of the biggest national campaigns you fondly remember to regional and local advertising favorites. From traditional (print, broadcast, etc.) to non-traditional (out of home, guerrilla, experimental, environmental, etc.), we’ll tailor the right advertising solution to your marketing needs.

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Digital Marketing

Digital Marketing

Crafting Digital Ecosystems

The hallmark of what makes JRT different from almost every brand, advertising and marketing communications company: we create fully immersive marketing platforms that include promoting brands, and specific products & services via curated creative content, wholesale and retail transactions, business analytics, and also connecting with offline activities via dealerships, hands-on experiential activities, PR and even concierge services.

  • Desktop and Mobile Marketing
  • Application Development
  • UX/UI
  • Data Stream Inventory, Ordering and Third-Party Billing
  • Experiential Tie-Ins
  • Phone-Based Customer Concierge Services
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Virtual Event/Experience

Virtual Event/Experience

Remotely Coming Together

COVID-19 is changing the way we interact professionally. While in-person conversations and handshakes have started important relationships and sealed many agreements, we’re learning the value of keeping business operating via ever-improving digital technologies. That’s where JRT’s virtual promotional events come in. Whether you’re planning a consumer activity or conducting a virtual B2B tradeshow, JRT can create powerful customized experiences that bring people together, even while circumstances are keeping them apart.

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Trade Association Marketing

Trade Association Marketing

Reaching the Trades

Our clients often ask us to help them market specifically to members of different professional organizations. No problem here. We have broad, and finely precise, experience tailoring messages for large influential groups, knowing exactly how to speak to their personal and professional interests. This could include advertising, experiential activities, mobile or desktop experiences promoting brands or even offers.

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Brand Strategy

Brand Strategy

Brand Bonding

Strong connections between audiences and brands are so critical, yet often misunderstood or even neglected. After all, many times, the nature of the relationship between brands and customers depends on the emotional, softer side of marketing. Squishier, feeling stuff versus the hard facts CEOs, CFOs and CTOs react to. Don’t worry. At JRT, we understand how to connect people to brands, and we have ways of measuring those bonds quantitively, too. We can begin with foundational research and insight work, or, if this is established already, move to more message-based brand storytelling. Since we speak CEO, CFO and CTO, we can help CMOs develop powerful solutions the rest of the organization can get behind.

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Enthusiast Marketing

Enthusiast Marketing

Fueling Enthusiasts

It's no surprise that the best way of advertising is word of mouth. And the best mouths belong to enthusiasts. You know, the ones always hawking brands, swearing by them, buying the latest version. Believing in and defending them. Tattooing them, even. Sound crazy? Not to us. At JRT, we are enthusiasts. The higher performance the product or brand, the more we apply our vast knowledge of what makes this unique core of your customer group tick. We don't just focus on speaking to customers, we focus on how they speak about your brand to others. And, we'll show you how we can help strengthen bonds to these folks, and spread the word from their disciple lips.

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Training Platforms

Training Platforms

Teaching People

Need to train employees, retailers or others about your brand, products and services? JRT has you covered here too. Our learning philosophy is built around the concept of driving engagement. We know that adult learners do not necessarily see the intrinsic value of training, so it’s our responsibility to create exciting, meaningful and easy-to-understand training content if we truly want people to engage and learn. We do this digitally with proven LMS-based solutions.

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Creative Production

Creative Production

Content Studio

Creative production and editorial have come so far. And we employ an integrated creative and production team that can produce work that years ago would have cost 10x and take 10x the time to duplicate in terms of impact and production value. Film, video, audio and editorial. We can create it here from scratch production to editorial with existing assets, all under the watchful eye of our Co-Chief Creative Officers who have produced some of the best-known campaigns in the country, even a few for that big game advertising event every February (you know the one).

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Experiential Marketing

Experiential Marketing

Experiencing the Brand

They used to call it event marketing. Now, its referred to as experiential. Whether its business-to-business tradeshow experiential, or consumer-based, we design and develop brand-savvy, human-centric experiences across multiple touchpoints, triggering all the senses. International, regional or local, we can bring powerful one-of-a-kind ideas to life through hands-on, touchable marketing.

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Graphics and Signs

Graphics and Signs

Image Engineering

It’s a fancy, but fitting name for creating really colorful, creative marketing solutions via vehicle wraps, wall murals, dimensional signage, custom fabrication, graphic design and anything our imaginations can conceive. And, we design it, print it and build it right on premises, ours or yours, with our in-house fabricators and installers. Most marketing services firms don’t have this capability, or they say they do and they hire it out. At JRT, we tap our in-house, sister agency, CG Detroit®, to get the job done.

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CRM

CRM

Delighting the Customer

Our clients express their brand and product messages publicly and privately. For the less broad variety, we deliver strategic and creative messaging that is one-to-one and targeted. We do this with not only targeted direct response, but also via digital and even concierge (an actual human being via phone) contact and follow-up. After all, the digital world is great, until it isn’t, and your customers just want to talk to someone.

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Database Marketing

Database Marketing

Data Savvy

Whether it's processing millions of records a day, managing custom order processes or delivering on the data-fueled promises of CRM, our data team is up for the challenge. Share your data desires, and your source files, and we can tie them together into systems that can delight customers, process their data and provide you timely measurement.

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Business Analytics

Business Analytics

Business Intelligence (BI)

Yes, we have this at JRT, too. Since two-thirds of our business is digital, we know the power of digitally based information. And more importantly, what to do with it. Our BI team will work with you, as well as our brand strategists, account team and data experts to determine the most valuable information, how to structure KPIs and ultimately to deliver it in relevant ways that drive results.

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Cross-Channel Branded Content

Cross-Channel Branded Content

Branded Content Creation

The lines between communication channels — media, paid, unpaid, social, digital, traditional, etc. — have all blurred. And we’re fine with that. So, while we’re especially adept at understanding what messaging and content works best per channel, we also know what works best across them. Yes, there’s dollar efficiency: We’d rather do one film, video or still photography shoot versus multiple ones. But more importantly, we ensure the best branded content is optimized effectively, wherever it appears. No one is more proficient in this than JRT — let our creative strategists and content producers show you how.

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Government Marketing

Government Marketing

GSA CERTIFIED

Performing work to satisfy our federal government’s marketing and communications needs requires special understanding, skills and special certification, too! Our CEO has over ten years of experience working with government agencies large and small (USPS, US Mint, EPA, GSA, Dept. of Education, USA.gov). Importantly, JRT is fully certified by the Federal Government’s General Services Administration (GSA) to work on US government Integrated Marketing Services (541-5), Web Based Marketing Services (541-3) and Other Direct Costs (541-1000). Look for us on GSA Advantage at https://www.gsaadvantage.gov.

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How we work…we call it HUMAN

Do you want to know how we work? We simply call it HUMAN.

As great as technology is today, we never forget we’re connecting brands to people. You know the type: equipped with rational thoughts, sure, but more powerfully so driven by feelings, emotions, desires, dislikes, anxieties, hopes, etc.

That’s why we developed HUMAN.

Sure, its technology, data and measurably based development, but it doesn’t sacrifice the softer, squishy, feel-ly stuff. After all, don’t we all still love an experience that grabs at our heart as much as our heads?

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Holistic View
Scalable, flexible and adaptable; we put humans first.
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Understand
Discovery phase for understanding users, business objectives, competitive landscape and technical constraints.
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Make
Conceptual focus on desirability, viability and feasibility of an experience.
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Analyze
Validate and realign from feedback.
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Next Gen
Review progress to report and refine for evolving requirements.

Is there more to our brand development repertoire? There sure is, under every aspect to H-U-M-A-N. This includes powerful research, modeling and measurement tools for creating great work, including developing, revitalizing and monitoring brands themselves. Get in touch with us to learn more…

Drop Us A Dime.

Hit us up, we love to talk to nice people.