Brand Strategy & Foundations
Your brand starts with a clear purpose — and succeeds when it aligns that purpose with real customer needs. We help brands define who they are, what they stand for and how to win hearts and minds — from boardrooms to service bays.
Services Include:
- Brand Identity & Positioning
- Naming & Logo Design
- Messaging & Voice Development
- Digital-First Brand Guidelines & Modular Identity Systems
- Strategic Research & Competitive Insights
- Focus Groups & Stakeholder Interviews
- Loyalty, Test Drive & Incentive Program Strategy
Explore how we helped bproauto sharpen their identity and launch with purpose
Experience Design & Digital Journeys
Whether you're building a new website, a dealer platform or an incentive program, we design digital journeys that drive conversion and build trust. It starts with mobile-first UX and ends with a seamless, accessible experience — no matter the platform.
Services Include:
- UX & UI Strategy
- Digital Persona Development
- Personalized Customer Journeys
- User Flows, Wireframes, Prototypes
- Mobile-Optimized & Accessibility-Compliant Design
- Enterprise Web Application Development
- Dealer & Loyalty Portals
- CRM & Lead Capture Integration
- Promotional Ordering, SSO & Custom Dashboards
- Native Mobile & Kiosk App Development
- Secure Data Processing & Automation
- Headless CMS Solutions
See how Dana’s dealer platform went from concept to conversion tool
Campaigns & Media Activation
We don’t just run ads. We launch integrated campaigns that drive awareness, action and loyalty. From short-form video to OTT ads and SEM, we blend creative with media strategy for results you can measure.
Services Include:
- Campaign Strategy & Planning
- Paid Social, Display and Programmatic Advertising
- SEO / SEM
- Email Marketing & Direct Mail
- OTT / CTV Video Advertising
- Streaming Audio & Podcast Ad
- Influencer & Creator Partnerships
- Short-Form Video Campaigns (Reels, TikTok, Shorts)
- Dealer Campaigns & Channel Programs
- Performance Tracking & Optimization
- KPI Strategy & Attribution Modeling
- GA4 / Tag Manager Setup & Reporting
Check out how Mopar drove more service lane traffic with B2C-ready campaigns
Content Creation & Storytelling
Great content creates emotion. It fuels loyalty. And it works across platforms. Our award-winning in-house studio Steady Mobb develops high-impact stories that resonate — from short-form video to long-form branded content.
Services Include:
- Video Production (TV, Social, Web, Training)
- Short-Form Content Creation for Social & Mobile
- Storyboarding, Scriptwriting, Casting, Directing
- Studio & Event Photography
- Animation & Motion Graphics
- Voiceover, Sound Design & Scoring
- Content Creation for Brand Campaigns & Product Launches
- UX Design Systems & Visual Identity Assets
Live & Experiential Marketing
Our events aren’t just well-run. They’re unforgettable. From national tours to branded hybrid activations, we manage everything — logistics, staffing, capture and ROI — so your audience gets an experience they’ll talk about.
Services Include:
- Trade Show Strategy & Execution
- Product Launches & Dealer Events
- Virtual & Hybrid Events
- Tour Planning & Site Logistics
- Activation Staffing & On-Site Support
- Livestream Production & Virtual Platform Integration
- Press Coordination & Coverage
- Event Photography & Video Capture
Enthusiast Engagement & Passion Brands
Some brands don’t just have customers — they have fans. We help those brands speak authentically and create powerful, community-driven connections across digital and real-world spaces.
Services Include:
- High-Performance Brand Strategy
- Lifestyle & Passion-Driven Activations
- Community Management & Social Engagement
- Influencer & Fan-Created Content Strategy
- Social-First Campaign Development
See how DodgeGarage became the digital pit lane for performance fans
Who We Help
We work with brands across the mobility, consumer and manufacturing space — especially those with complex customer journeys and multiple sales channels.
Industries We Specialize In:
- Automotive OEMs & Tier-One Suppliers
- Dealer & Service Networks
- Aftermarket Parts Brands
- Electrification, Energy & Industrial Tech
- Consumer Brands with B2B2C Challenges
- Lifestyle, Experience-Driven & Passion Brands
Detroit Roots. National Reach.
Headquartered in Farmington Hills, Michigan, the JRT agency® has deep roots in Detroit’s Motor City culture. We support brands from coast to coast — but our heritage in the automotive capital of the world shapes everything we do.
Let’s ACTIFY Your Brand
From strategy and storytelling to systems and support, JRT is ready to build what your business needs next.
FAQs
What kind of brands do you work with?
We partner with both B2B and B2C brands — often those that need to bridge both worlds.
Can you help with web, strategy and content together?
Yes — our full team includes strategists, UX designers, developers, creators and analysts who work together to support brand ecosystems.
Do you specialize in automotive or just do some of it?
Automotive is our specialty — from O.E. to aftermarket and EV. But we work across tech, energy and lifestyle brands.
Are you based in the Detroit area?
Yes — and we’re proud of our roots. Our headquarters are in Farmington Hills, just outside Detroit, and we’ve built our reputation on Motor City grit, speed and creativity.