News

As long-standing partners with Idemitsu Lubricants America Corporation (ILAC), we’re used to important, high-stakes new product roll-outs. We did it in 2020 with an award-winning digital consumer campaign for DIYers, and we’re at it again this year with two follow-up campaigns to the same audience.    Using past campaign results and proprietary data technology funneled

We are excited to have Zahid joining JRT as our newest Software Developer! With over six years in the industry, he is bringing new ideas and strategies to the job and we can’t wait to put them into action. Meet Zahid: Name: Zahid IslamTitle: Software DeveloperHometown: Dhaka, BangladeshCollege: Maharishi University of Management and Ahsanullah University

We have a new team member on board who has joined us as a Digital Design Intern. Courtney has dove right into her projects and offers such a fresh and exciting perspective to our agency. We are thrilled to have her join us this summer and we can’t wait to give her more tools to grow

From flying debris on the highway to wayward foul balls at the Little League diamond, broken windshields are bound to happen. So, when you want genuine Mopar® glass, where do you turn for your windshield replacement? Recently, the JRT agency® was tasked by Mopar to create a brand-new genuine glass program. JRT teamed with I-CAR®,

This really is about the gorilla in the room. What do you get when you have two brand powerhouses together in one great product? A muscular opportunity to cross-brand, of course! Mopar®, arguably the muscle car maestro, and Corning Gorilla Glass, one of the toughest glasses out there, teamed up a few years ago to

How do you reveal the hidden spirit that lives within every vehicle from one of the world’s greatest automakers? You create art — or rather, artistic renderings that bring inert vehicle accessories to life. Thanks to JRT’s partnership with Stellantis Canada’s Mopar® team, we had the opportunity to develop a campaign to drive strong consideration to

We have welcomed our newest team member who has joined us as a Marketing Concierge! Adriel is a highly knowledgeable member of her respective fields with 10 years of experience. We are so excited to have her as a part of one of our account teams! Meet Adriel: Name: Adriel OliverTitle: Marketing ConciergeHometown: West Bloomfield,

Mopar®, the original equipment parts manufacturer for Stellantis, supplies OEM production and remanufactured parts to a nationwide network of dealers, authorized warehouse distributors, and professional installers for Chrysler, Dodge, Jeep® and Ram brand vehicles. As Mopar’s aftermarket wholesale parts business has grown, the websites for installers (MoparRepairConnect) and warehouse distributors (WD Portal) needed to evolve,

Peterbilt, the highly respected American commercial truck brand, took notice of JRT’s latest Total Cost of Ownership (TCO) calculators and their increasingly sophisticated abilities to translate complex calculations into user-friendly, full-fledged web applications. And naturally for any fleet owner or operator, accurate TCO applications are some of the most powerful decision-making tools they can use

Social media strategy can often be relatively simple for many businesses. For example, an ice cream shop that creates unique flavors and is involved in its local community has an almost endless combination of content and support at its disposal. However, social media success is more challenging for a niche-focused B2B company, such as Questum,