News

JRT and Idemitsu Lubricants America Team Up to Increase Consumer Demand and Shatter Standards

JRT and Idemitsu Lubricants America Team Up to Increase Consumer Demand and Shatter Standards

As long-standing partners with Idemitsu Lubricants America Corporation (ILAC), we’re used to important, high-stakes new product roll-outs. We did it in 2020 with an award-winning digital consumer campaign for DIYers, and we’re at it again this year with two follow-up campaigns to the same audience.    Using past campaign results and proprietary data technology funneled

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Let’s Be Clear. We Just Helped Mopar<sub>®</sub> Create a Flawless Windshield Replacement Program

Let’s Be Clear. We Just Helped Mopar® Create a Flawless Windshield Replacement Program

From flying debris on the highway to wayward foul balls at the Little League diamond, broken windshields are bound to happen. So, when you want genuine Mopar® glass, where do you turn for your windshield replacement? Recently, the JRT agency® was tasked by Mopar to create a brand-new genuine glass program. JRT teamed with I-CAR®,

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The JRT agency® and Stellantis Canada’s Mopar® Team up to Bring Accessories Out of the Shadows

The JRT agency® and Stellantis Canada’s Mopar® Team up to Bring Accessories Out of the Shadows

How do you reveal the hidden spirit that lives within every vehicle from one of the world’s greatest automakers? You create art — or rather, artistic renderings that bring inert vehicle accessories to life. Thanks to JRT’s partnership with Stellantis Canada’s Mopar® team, we had the opportunity to develop a campaign to drive strong consideration to

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JRT and Mopar® Poised to Launch Gen2 MoparRepairConnect.com & Wholesale Portal

JRT and Mopar® Poised to Launch Gen2 MoparRepairConnect.com & Wholesale Portal

Mopar®, the original equipment parts manufacturer for Stellantis, supplies OEM production and remanufactured parts to a nationwide network of dealers, authorized warehouse distributors, and professional installers for Chrysler, Dodge, Jeep® and Ram brand vehicles. As Mopar’s aftermarket wholesale parts business has grown, the websites for installers (MoparRepairConnect) and warehouse distributors (WD Portal) needed to evolve,

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Peterbilt and the JRT agency<sup>®</sup> Calculate New, Powerful Solutions for the Customer Decision-Making Process

Peterbilt and the JRT agency® Calculate New, Powerful Solutions for the Customer Decision-Making Process

Peterbilt, the highly respected American commercial truck brand, took notice of JRT’s latest Total Cost of Ownership (TCO) calculators and their increasingly sophisticated abilities to translate complex calculations into user-friendly, full-fledged web applications. And naturally for any fleet owner or operator, accurate TCO applications are some of the most powerful decision-making tools they can use

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