JRT is a modern marketing promotions agency that continues to evolve rapidly into an even more impactful digitally led, experience-driven business. As digital platforms, data and AI redefine how brands engage consumers, we are continuously building new capabilities to ensure our work not only inspires but performs even better.

The Role

We are seeking a Director of Experience & Conversion to help define and lead how digital experiences are conceived, structured and optimized across our client work.

This is a strategic, cross-disciplinary role — not executional UX, not pure analytics and not traditional creative.

You will serve as the agency’s subject matter expert on how digital experiences actually work — bringing together human behavior, platform capability and performance thinking to shape high-impact marketing solutions.

What You’ll Do

Lead Experience Architecture

  • Help define how digital ecosystems, platforms and journeys should be structured
  • Translate business and brand objectives into user flows, interaction models and experience frameworks
  • Ensure all digital work is designed for real-world behavior, not just visual appeal

Drive Conversion & Performance Thinking

  • Establish best practices for conversion, engagement and retention
  • Introduce and guide testing, optimization and personalization strategies
  • Partner with analytics to connect experience design to measurable outcomes

Shape Upstream Strategy & Briefing with the Chief Strategy Officer

  • Influence how work is scoped and briefed from the outset
  • Ensure digital capabilities and behavioral insights are embedded early
  • Help shift thinking from “campaigns” to systems, journeys and platforms

Partner with Creative Leadership

  • Collaborate with Creative Directors to evolve ideas into interactive, responsive and high-performing experiences
  • Expand what creative can do in digital environments without replacing or diminishing creative leadership
  • Bring clarity to how ideas function, not just how they look

Translate Technology into Opportunity with Our Technology Team

  • Work with our CTO-led technology team to identify what platforms and tools enable
  • Bridge the gap between technical feasibility and human-centered design
  • Identify where AI and automation can meaningfully enhance experience and performance

Elevate Client Engagement in Conjunction with Account Staff

  • Serve as a strong voice with clients on digital experience strategy
  • Help clients understand how to improve performance through better experience design
  • Position the agency as a partner in capability building, not just execution

Who You Are

You come from a digitally native environment where experience, product and performance are deeply connected.

Background

  • Experience in e-commerce, SaaS, digital product or platform-driven brands in B2B and/or B2C
  • Roles may include:
    • Growth / Conversion Lead
    • Product Experience Lead
    • Head of Digital Experience
    • Optimization / Experimentation Lead

Capabilities

  • Deep understanding of user behavior in digital environments
  • Strong grasp of conversion drivers, journey design and interaction models
  • Experience with testing, experimentation and performance optimization
  • Ability to think in systems, not just campaigns

Mindset

  • Strategic thinker who can connect ideas to experience and outcomes
  • Comfortable working across creative, strategy and technology teams
  • Translator of complexity — able to make digital capability understandable and actionable
  • Curious about and experienced with emerging technologies, including AI

What Success Looks Like

  • With every passing day, our work increasingly reflects how digital experiences actually function, not just how they appear
  • Creative ideas become more interactive, adaptive and performance-driven
  • Clients look to us for guidance on what to build — not just what to say
  • We see measurable improvements in conversion, engagement and effectiveness across digital work

Why This Role Matters

This role is central to JRT’s evolution.

It represents our continued shift from:

  • Campaigns to connected experiences
  • Outputs to outcomes
  • Messaging to behavior-driven design

You will help define what modern marketing looks like at the intersection of creativity, technology and human behavior.

How to Apply

If we are describing a role and place that you would like to know more about, please start a conversation with us by emailing your cover letter and resume to hr@thejrtagency.com, including “Director, Experience & Conversion” in the subject line.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.