The world knew it was coming. The rumors were an inferno of what was about to arrive. The entrance was epic. The 2018 Dodge Challenger SRT® Demon is here.
The most talked about automotive launch in years, the Demon roared onto the scene before the press days of the New York International Auto Show on April 11, and the automotive world went insane with excitement.
Bringing to life the most powerful mass production vehicle in the world is no small feat. Years in the making, the Dodge team worked tirelessly with key partners to ensure the Demon’s entrance was perfect. A car of this magnitude doesn’t come into the world on a rotating turntable under a sheet. The Demon’s explosive arrival turned the media and enthusiast worlds on their axis and they loved every minute of it
Dodge looked to the JRT agency® as a key player in ensuring the event was unparalleled.
Charged with running numerous key elements, the JRT agency®’s decades long rapport with Dodge gave the agency the unbridled ability to make sure no detail was missed.
Working closely from the inception, JRT was on the scene at every turn as the Demon was tested, teased, creating a new Guinness World Record and raising the bar for all future launches.
The agency took on an array of responsibilities for the reveal event from talent handling to livestream crowd photography in Times Square, and rounded out their diverse expertise by coordinating all aspects of Attendee Relations. Managing an exclusive list of VIPs including celebrities, enthusiasts, trusted partners, media and influencers with complete confidentiality and concierge commitment, JRT worked as an extension of Dodge to ensure everything from check-in to goodbye was seamless for their guests, and prides itself on being chosen to be the first face and voice attendees were greeted with as they arrived.
JRT’s sister company CG Detroit® also played a pivotal role in the Demon leaving an indelible mark. Creating center stage floor graphics, Dodge rhombus decals, Demon energy drink wraps, branded swag, signage and more, the CG Detroit® team made sure the Demon branding had iconic impact out of the gate.
With an international launch streaming across the world, Dodge brought JRT and CG Detroit® in to bring the party across the globe creating viewing party kits full of Demon gear sent to key launch locations.
JRT and CG Detroit®’s ability to seamlessly manage these varied aspects of massive events is one of the many reasons clients continue to put supreme trust in their talents. Understanding the true needs of the client and the results necessary is a trait that only true game changers understand. Judging by the conversation still heating up days later across all media, it’s clear Dodge had the right crew across the board and the Demon won’t be fading into the background anytime soon.