JRT/CG Detroit® Partner with Dodge for Roadkill Nights 2018
When you throw an event as successful as 2017’s 3rd annual Roadkill Nights, one might wonder, “How do you up the ante for the following year?”
The JRT solution? You start the next day… and so we did. The day after the 2017 event, we homed in on 2018 and made it bigger, better and even more amazing.
Today, Dodge and JRT/CG Detroit® are proudly celebrating the success of the 4th annual Roadkill Nights Powered by Dodge at the M1 Concourse in Pontiac, Michigan, on August 11, 2018.
Screaming 707-horsepower Challenger and Charger SRT® Hellcat engines were the morning wake-up calls of choice for more than 44,000 enthusiasts who streamed through the gates for street-legal drag racing down Woodward Avenue, thrill and drift rides, SRT Demon Simulators, food trucks, music, gear and an overall great time.
Big Tire and Small Tire classes for 128 street-legal cars offered winners the largest Roadkill Nights purse yet: $30,000. Heavy rains ended racing early, and $20,000 in cash prizes was split between the top 8 finalists from each class. The quickest Big Tire and Small Tire Dodge each took home $5,000. Not a bad payout for a one-eighth mile drag strip; that’s earnings of almost 8 dollars per foot!
JRT and CG Detroit® provided strong support (with well over half the agency involved and psyched to be there!) for the 4th consecutive year, including strategic planning, onsite staff and management, fresh Dodge gear for sale, display and vehicle staging, celebrity partnerships and coordination, graphics, visuals, marketing and advertising support, digital integration, and Dodge hospitality.
Celebrity guests included Roadkill stars David Freiburger and Mike Finnegan, Gas Monkey Garage owner Richard Rawlings, and professional wrestler Bill Goldberg, who won the celebrity showdown races. He donated his $10,000 winnings to his charity of choice, AHERO, which connects veterans and their local communities by organizing outdoor events and social activities. Solid win and even better cause, Goldberg!
The star-studded drag strip also included Mopar®/Dodge NHRA Top Fuel Dragster driver Leah Pritchett and Charger SRT Hellcat Funny Car driver Matt Hagan from Don Schumacher Racing. Both drivers took their nitro-inhaling, mega-horsepower machines to Woodward for a show the fans won’t soon forget – and neither will we.
364 days till our next Roadkill success story… stay tuned.