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The most powerful announcement ever

The most powerful announcement ever

What’s the formula for a successful, supercharged reveal?

Begin with a world-class team of highly skilled adrenaline addicts whose products (quite literally) define what’s next in the world of marine technology – Mercury Racing. 

Add our JRT team of enthusiast marketers driven by our own penchant for performance.

Mix them together to create a partnership determined to excite high-performance boat enthusiasts with a product reveal tailored to blow the status quo, shall we say, wide open.

This summer, over the course of a 3-day, action-packed, exclusive event in Nashville, Tennessee, Mercury Racing introduced the world to the all-new 450R – a 450-horsepower, supercharged 4.6-liter V8 FourStroke outboard. Yes, that’s right…it’s the most powerful outboard engine you can buy today.

city skyline around a guitar

We worked with Mercury Racing to create a launch campaign covering official invitations, a social media teaser strategy to stir excitement, VIP guest welcome packets, and post-launch social and international print creative.

speed boat on water advertisement

We know that they are their best competition, so we can’t wait to see what’s next.