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This Really Is About the Gorilla in the Room.

This Really Is About the Gorilla in the Room.

What do you get when you have two brand powerhouses together in one great product? A muscular opportunity to cross-brand, of course! Mopar®, arguably the muscle car maestro, and Corning Gorilla Glass, one of the toughest glasses out there, teamed up a few years ago to launch Corning Gorilla Glass for Jeep® Wrangler vehicles.

The Corning Gorilla Glass windshield is a great replacement option for Jeep Brand vehicle owners who love to meet Mother Nature head-on — and come out unscathed.

The JRT creative team created a can’t-miss in-store campaign for Mopar dealers announcing the pairing with (what else?) the tough-but-lovable-enough gorilla. Literally. With this “mascot” of sorts all over the dealerships — from mirror danglers to roof toppers in waiting rooms everywhere, even a gorilla coffee cup — this campaign reminds Jeep Brand vehicle lovers that the gorilla in the room is here to stay.