...with a Love for LOTR, Lions & Chaos (the fun kind)
We’re excited to welcome Mel, a fresh new voice to the JRT agency® crew who brings with her an impressive track record in social media strategy, a whole lot of creativity and deep Michigan roots. Mel has a solid communication background, knows how to spark engagement and has the strategy to back it up.
Born for This Market ... Literally
Mel was born and raised in Metro Detroit, where the hum of the automotive industry is just part of the atmosphere. After earning her BA in Advertising from Grand Valley State University, she spent five years in Grand Rapids before heading back east to her roots.
She made waves as the social media community manager for Pure Michigan for over two years, curating content that showcased the best of the state. Now, she’s shifting gears to craft high-performing automotive content that connects brands with audiences across digital platforms.
From Social Strategy to Sassy Sidekicks
Let’s just say that if it involves storytelling, community or a bit of chaos, she’s all in.
When she’s not crafting compelling automotive content, Mel’s chasing her sassy toddler, caring for two senior cats and probably trying not to break another bone (long story). She’s deeply loyal to the Detroit Lions and dreams of one day visiting Middle Earth (aka New Zealand) thanks to her love for all things Lord of the Rings.
Mel’s unique mix of content strategy, creative storytelling and just enough chaos to keep things interesting makes her a perfect fit for the JRT agency. In short, she gets it. The audience, the story, the vibe. She’s exactly the kind of talent that keeps our work smart, sharp and unexpected.
