![brand logo](/content//images/westport/project/wetport%20-%20logo.png)
This global clean transportation and fuel systems company enlisted JRT to meet their challenge of increasing brand awareness and recognition as they quickly expanded through acquisition. The JRT team delivered a new brand strategy and identity along with an advertising campaign that leveraged Westport's existing history while positioning them toward meeting future goals.
marketing
advertising
digital marketing
shows & events
brand development
video production
![View out of drivers side window down a road](/content/images/westport/project/D%20Westport-hero.png)
![View out of drivers side window down a road](/content/images/westport/project/M%20Westport-hero.png)
![Westport Ad](/content/images/westport/project/D%201a%20westport.jpg)
![Westport Ad](/content/images/westport/project/M%201a%20westport.jpg)
![Truck driving down a road in mountains](/content/images/westport/project/D%202a%20westport.jpg)
![Truck driving down a road in mountains](/content/images/westport/project/M%202b%20westport.jpg)
The newly developed brand style and approach was incorporated into a beautifully designed annual report, featuring custom imagery developed by our production company, Steady Mobb.
![Westport Booth Images](/content/images/westport/project/D%203a%20westport.png)
![Westport Booth Images](/content/images/westport/project/M%203a%20westport.png)
![Westport booth graphics with TV](/content/images/westport/project/D%203b%20westport.png)
![Westport booth graphics with TV](/content/images/westport/project/M%203b%20westport.png)
The JRT team took Westport’s new brand styling from 2D to 3D with the creation of a large interactive tradeshow display. Spacious enough to host two semi-trucks, the booth’s custom imagery, custom videos and banners bring clarity to Westport’s messaging and continuity to the brand.
![Image of man plugging in truck](/content/images/westport/project/D%204a%20westport.png)
![Image of man plugging in truck](/content/images/westport/project/M%204a%20westport-1.png)
![HPDi branded truck door](/content/images/westport/project/D%204a%20westport-1.png)
![HPDi branded truck door](/content/images/westport/project/M%204a%20westport.png)
Steady Mobb, our production company, produced a catalog of custom imagery for Westport communications.
![Truck driving down road with trees and water](/content/images/westport/project/Item%209.png)
![Truck driving down road with trees and water](/content/images/westport/project/M%205%20westport.png)