![brand logo](/content//images/Clear-Rate/Project/Clear%20Rate%20Logo2.png)
![New brand logo is used as a halo behind a happy Clear Rate customer.](/content/images/Clear-Rate/Project/01%20Clear%20Rate%20Hero%20D-min.png)
![New brand logo is used as a halo behind a happy Clear Rate customer.](/content/images/Clear-Rate/Project/01%20Clear%20Rate%20Hero%20M-min.png)
![Redesigned Clear Rate logo showcased on an elegant poster for the corporate launch of the new brand.](/content/images/Clear-Rate/Project/02A%20Clear%20Rate%20D-min.png)
![Redesigned Clear Rate logo showcased on an elegant poster for the corporate launch of the new brand.](/content/images/Clear-Rate/Project/02A%20Clear%20Rate%20%20M-min.png)
Basing our rebranding on the visual style of the fiberoptic lines enabled us to produce a thoughtful, innovative brand identity that brings a bright, unique perspective to the telecom industry.
![Responsive web design shown here on laptop, desktop, tablet and phone.](/content/images/Clear-Rate/Project/08+Clear+Rate+D2-min_R2%20New.jpg)
![Responsive web design shown here on laptop, desktop, tablet and phone.](/content/images/Clear-Rate/Project/08+Clear+Rate+M2-min_R2%20New.jpg)
For the complete website evolution, the JRT team combined smart UX/UI strategy, modern layout, intuitive content structure, SEO, custom CMS and a beautiful interface to increase brand equity, customer engagement and retention.
We collaborated with the JRT video team, Steady Mobb, to showcase the new brand look and reaffirm the Clear Rate brand promise in this Brand Reveal video, which was shown at the corporate Town Hall event.
![Corporate unveiling of the new brand in the Clear Rate town hall meeting.](/content/images/Clear-Rate/Project/06A%20Clear%20Rate%20D-min.png)
![Corporate unveiling of the new brand in the Clear Rate town hall meeting.](/content/images/Clear-Rate/Project/06A%20Clear%20Rate%20M-min.png)
![The JRT team with the New Clear Rate logo displayed in lights at the client's town hall meeting.](/content/images/Clear-Rate/Project/06B%20Clear%20Rate%20D-min.png)
![The JRT team with the New Clear Rate logo displayed in lights at the client's town hall meeting.](/content/images/Clear-Rate/Project/06B%20Clear%20Rate%20M-min.png)
![Branded wearables were produced for employees, including these dramatic three-quarter zip pullovers.](/content/images/Clear-Rate/Project/10A%20Clear%20Rate%20D-min.png)
![Branded wearables were produced for employees, including these dramatic three-quarter zip pullovers.](/content/images/Clear-Rate/Project/10A%20Clear%20Rate%20M-min.png)
![JRT produced postcards to introduce the new Clear Rate branding to current and prospective customers.](/content/images/Clear-Rate/Project/10B%20Clear%20Rate%20D-min.png)
![JRT produced postcards to introduce the new Clear Rate branding to current and prospective customers.](/content/images/Clear-Rate/Project/10B%20Clear%20Rate%20M-min.png)
The new brand rollout extended into wearables featuring the up-to-date Clear Rate logo for sales and service people. Customers and prospects were also sent a mailer introducing the new brand so they would easily understand the updates to both the website and billing, while also making the service team easily recognizable in the field.