![brand logo](/content//images/Idemitsu/Project/Idemitsu%20Logo-min.png)
Idemitsu has been leading the Japanese lubricant industry for more than a century. They are the eighth-largest lubricant manufacturer on the planet. And nobody in the U.S. knew who they were. JRT is helping introduce this iconic brand to a whole new audience.
marketing
advertising
digital marketing
video production
![Oil bubbles](/content/Idemitsu%20Martini%20Glass%20Desktop%20-min.png)
![Oil bubbles](/content/images/Idemitsu/Project/Idemitsu%20Martini%20Glass%20M-min.png)
![Idemitsu pro racing logo](/content/images/Idemitsu/Project/3.1%20Idemitsu%20Project%20D-min.png)
![Idemitsu pro racing logo](/content/images/Idemitsu/Project/3.1%20Idemitsu%20Project%20M-min.png)
![Idemitsu pro racing magazine advertisement](/content/images/Idemitsu/Project/3.2%20Idemitsu%20Project%20D-min.png)
![Idemitsu pro racing magazine advertisement](/content/images/Idemitsu/Project/3.2%20Idemitsu%20Project%20M-min.png)
![Idemitsu racing social media posts](/content/images/Idemitsu/Project/05%20Idemitsu%20Project%20D-min.png)
![Idemitsu racing social media posts](/content/images/Idemitsu/Project/05%20Idemitsu%20Project%20M-min.png)
Idemitsu is yet another brand that has tapped JRT for our enthusiast marketing expertise – to manage their communication with passionate racing fans.
![Idemitsu magazine advertisement](/content/images/Idemitsu/Project/07%20Idemitsu%20Project%20D-min.png)
![Idemitsu magazine advertisement](/content/images/Idemitsu/Project/07%20Idemitsu%20Project%20M-min.png)
![Idemitsu lubricant bottle designs](/content/images/Idemitsu/Project/8.1%20Idemitsu%20Project%20D-min.png)
![Idemitsu lubricant bottle designs](/content/images/Idemitsu/Project/8.1%20Idemitsu%20Project%20M-min.png)
![Framed Idemitsu advertisement](/content/images/Idemitsu/Project/8.2%20Idemitsu%20Project%20D-min.png)
![Framed Idemitsu advertisement](/content/images/Idemitsu/Project/8.2%20Idemitsu%20Project%20M-min.png)