How to launch an overseas brand in North America.


Advertising, Brand Storytelling, Brand Strategy, Digital Marketing, Experiential Marketing, Image Engineering, Learning Performance, Short Films, Trade Association Marketing

Idemitsu Lubricants America Corporation is soon to be one of the big names in oils and lubricants in the US and North America. Using our HUMAN strategic methodology, we were able to capture the unique essence of the brand across all touch points. From experiential and social to launching a new product campaign using a unique spokesperson, the latest analytics and sales show Idemitsu has hit their mark.

  • Advertising
  • Brand Stortelling
  • Brand Strategy
  • Digital Marketing
  • Experiential Marketing
  • Image Engineering
  • Learning Performance
  • Short Films
  • Trade Association Marketing
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Idemitsu Innovation Lab Video
Uber-engineered for your european engine banner ad
Anything but conventional banner ad
Print ad of a martini glass filled with oil and olives skewered onto a dipstick with text above that says engine thirst quencher
Print ad of engine parts combined to form a heart shape with text above that says love your engine
Print ad that shows three zepro oil bottles with text above that says out with the old in with the gold
Print ad of water drops on a surface with the idemitsu logo over it and text that says engine thirst quencher