Multi-Channel Marketing Expertise
The Challenge:
Mopar®, the OEM parts brand of Stellantis, needed to keep its products and programs top of mind throughout more than 3,000 dealerships and amongst 120,000+ personnel (service techs, parts managers, etc.) who work with Mopar parts daily.
How we ACTIFIED:
JRT activated a customized dealer portal that personalizes content by user role. Ensuring every login triggers a custom experience for those seeking product info, active promotions, ordering tools, real-time updates and more.
Then, we amplified the efforts with an intuitive UX that allows integrated ordering so managing new parts inventory becomes easier. Plus, we added a seamless third-party billing system and human concierge service 24/7/365.
The RESULT:
The Mopar dealer portal now drives hundreds of millions in parts sales, supporting 25+ active promotions at any time.
- Activating a custom experience for a large ecosystem of users from various disciplines. All to make programs, parts ordering and information easily accessible.
- Amplifying product and service demand with precise information and message targeting.