IN SOUTHEAST MICHIGAN DURING THE MONTH OF AUGUST, JRT CLIENT DODGE OWNS THE STREETS.
This year, more than 50,000 people attended the 10th annual MotorTrend Presents Roadkill Nights Powered by Dodge (RKN). RKN achieved astounding reach with 4.2 billion impressions, 16.2 million video views and 2.3 million engagements — numbers that will continue to rise in the coming weeks.
Our JRT, CG Detroit® and Steady Mobb agency team is thankful for our long partnership with Dodge and are proud to support RKN with managing VIP hospitality, guest parking, entertainment, celebrity VIPs, fan data capture, video and still photography, podcasts, social media, swag and more.
Congratulations to Morgan Evans on winning the Direct Connection Grudge Match for the second year in a row — a drag race on Woodward Avenue in cars built with Direct Connection performance parts. We also welcomed the RKN debut of the Dodge Badassadors, a JRT-created influencer program featuring a team of passionate enthusiasts who will represent the Dodge brand across digital channels and at events around the country.
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