Raven Industries, Inc., the leader in precision agriculture solutions, has selected the JRT agency® as agency of record for Raven Autonomy™, a key strategic growth platform for Raven Applied Technology, after a nationwide agency review process.
JRT, a fully integrated communications agency, will support Raven Autonomy’s global brand positioning and marketing strategy. The focus is elevating awareness and creating excitement for its revolutionary technology innovations in driverless AG technology and autonomous agriculture, and how it is communicated to new and existing customers around the world.
“What really stood out about JRT was their ability to move quickly against our immediate marketing goals while providing an actionable strategic path forward,” said Nick Langerock, Director of Strategic Marketing at Raven Industries. “We set out to Solve Great Challenges and our Driverless Ag Technology is powered by our incredible advancements in machine control technology. JRT made it very clear that brave and bold will lead the way in the market and we strongly agree.”
“With significant investments and recent acquisitions in place, now is the time for Raven Autonomy to build on Raven Industries’ leadership position in providing precision agriculture solutions and position itself as the bonafide leader in autonomous solutions,” said Mark Bellissimo, Chief Executive Officer at the JRT agency®. “We are thrilled to be working alongside Raven as the technology solutions leader to uniquely position them as the ‘one to watch’ for what is coming next in Autonomy.”
The JRT agency® will work closely with Raven Autonomy™ supporting key branding, marketing and messaging initiatives, including traditional and digital advertising, website and collateral development, virtual and trade show experiences, PR and media relations as it launches in 2021.