News

Let’s Be Clear. We Just Helped Mopar<sub>®</sub> Create a Flawless Windshield Replacement Program

Let’s Be Clear. We Just Helped Mopar® Create a Flawless Windshield Replacement Program

From flying debris on the highway to wayward foul balls at the Little League diamond, broken windshields are bound to happen. So, when you want genuine Mopar® glass, where do you turn for your windshield replacement?

Recently, the JRT agency® was tasked by Mopar to create a brand-new genuine glass program. JRT teamed with I-CAR®, a not-for-profit organization dedicated to providing collision repair expertise and knowledge to the inter-industry.

JRT’s goal was to execute the program promoting Mopar as the best, most genuine way to handle automotive replacement glass needs.

The result was the Mopar Certified Glass Installer Network. This new program gives service and repair shops a competitive edge by providing the tools, training, marketing support and exclusive benefits to become the go-to experts when it comes to glass replacement. It is the industry’s first OEM-certified program specifically created for glass installers.   

Shops pay a nominal fee, receive critical training and become a Mopar Certified Glass Installer shop. This special accreditation puts them in a rarified position as experts in Mopar windshield and glass replacement, giving them a competitive advantage over other shops that often use substandard glass and installation techniques.

As part of the program, JRT created all the marketing materials necessary to promote the program, including unique POP materials.

The significance of the program is critical. Proper windshield and glass replacement is imperative for the safe operation of a vehicle. The milestone goal is 500 certified shops, with the effort just beginning. The big winners will be customers, because broken windshields happen. It’s inevitable. And coming soon, there will be a place motorists can trust to get the replacement job done right.